Freshie began in 2016 with one family and a deep love for tequila. After a week in Mexico, and far too many sugary margaritas, Paige and Ryne Iseminger were tasked with crafting a drink that could keep their family drinking. Ryne reached for the only ingredients left in their fridge: Limes, Tequila, Agave and Sparkling Water.
It was love at first sip.
Everyone agreed, this was a drink that they could keep on drinking. Soon enough, Ryne’s drink became a staple in their lives. It was at every wedding, family barbecue, chill hangout and birthday celebration.
From the start, Freshie has been about real people drinking real tequila with real fresh, organic ingredients.
The recipe is simple by nature (there are only four ingredients, including sparkling water.) However, Freshie is more than a drink, it’s a lifestyle. It’s a drink you can chill on and feel good about drinking. The key is all organic, non-GMO ingredients. When Paige and Ryne began searching for a tequila distillery to partner with, finding one that used organic, 100% blue Weber agave was their #1 priority.
Through a family connection, they found one that sounded simply too good to be true. Paige, Ryne, and their family and friends headed to Mexico to see for themselves. Upon arrival, they met the three brothers and father that run the third-generation, family owned distillery. After a tour of the 103% solar powered, zero waste and all-organic site, Freshie became about two families instead of one.
It became a partnership based on a shared passion for the same real people, real tequila and real fresh, organic ingredients that started it all. At the first visit, Ryne stepped away and made everyone a Freshie on site. The two families sat around the table and shared in the joy of a refreshing, real tequila drink.
After spending over a year perfecting the formula, the two families, with the help of the female-run lab located in the distillery, created the World’s 1st All-Organic Tequila Seltzer!